The Beautiful Boys From Brazil
When your best opportunity is to be beautiful and sexy, but only if you work hard
I’m staying with my brother and his friends in San Francisco for a week with two young exceptionally attractive male YouTube stars and Instagram influencers. They are part of a new generation for whom the internet has made it possible to earn a living producing digital content.
I’m learning about people I have almost nothing in common with. In fact, we are polar opposites in several ways:
They are gay males, I’m a straight female who has been married and has 2 children. They are young and just starting out. I am going to be 57 and my career is behind me for the most part.
They grew up in Brazil with limited opportunities for education. I’m from the US where my parents were able to fund my 4-year degree 100% and there are nearly limitless opportunities.
Their career is a relatively new type fostered by the development of the popularity of following others through digital content, living both voyeuristically and vicariously through others’ stories.
Living in the house with 5 gay males for a week was decidedly different for me as a disabled woman who often needs physical assistance from strong men. They had zero interest in me sexually so there was never any sexual tension or accidental inappropriate touching.
Bruno and Rafaenrique are married and have been together for 10 years. They are 31 years old and went to school with my brother’s friend’s sisters in Brazil.
They were visiting the US on a visa. There are limited career options for them in Brazil.
Unemployment rates among youth in Brazil are generally double the rates among adults. As of 2011, there was an approximate 15.4% youth unemployment rate. Specifically, youth males have a 12.2% unemployment rate while females have a 19.8% unemployment rate.
Though Brazil’s youth unemployment rate is a formidable 15.6 percent, the larger problem for young people is actually underemployment. Working youth may be making a living, but they are not building careers. And the problem, Oliveira said, starts even before they begin looking for jobs: with education.
“There was no point in going to school,” said Oliveira, whose parents and grandparents also worked in the informal economy, eventually affording a comfortable home in Nova Holanda, one of the 16 favelas in Rio’s Complexo da Maré. His classrooms lacked enough textbooks and school supplies for the more than 30 other students who had little interest in being there.
“The youth are seeing that formal education doesn’t guarantee future opportunities, either. We have thousands of well-prepared, formally educated youth that do not have the future that they wanted,” said Esther Solano, a professor of international relations at the Federal University of São Paulo. “That’s the big problem: the youth don’t see future prospects.”
And the young people of Brazil, many of whom have channeled their anger and resistance against the impending World Cup, place the blame squarely on the country’s political leadership.
“Our generation is lost,” Oliveira said. “But it’s the government who is losing this generation.”
Bruno and Rafa, as they are called, may not have the best education and opportunities for work, but they are genetically blessed with good looks that make them enormously successful on social media. They don’t take their good looks for granted, but rather they take excellent care of themselves. I watched what they ate all week.
There was a lot of salad, and “soup” made from peanut butter and protein powder.
They also have adopted a strict work ethic where they consistently work extremely hard to post three professional, highly stylized and edited videos a week on YouTube, as well as a consistent, CONSTANT stream of content on Instagram and Tik Tok.
They have 149,000 followers on YouTube.
Here they are getting ready for their trip:
Each of them has a large following on Instagram, as well, with Bruno counting 135,000 followers, and Rafa 213,000.
Rafa and Bruno both recently started an Onlyfans.com page that began earning money immediately by sharing adult, subscriber-only content.
From the OnlyFans website:
OnlyFans is a very powerful and useful tool for YouTubers, fitness trainers, models, content creators, public figures and influencers.
I’ve not subscribed nor am I interested in seeing their “private” OnlyFans content, but my gay brother assured me it’s good. I’ll take his word for it.
Like millions of others on social media who are genetically gifted, their brand seems to ask us to watch them because they are pretty. Although, many are serious entrepeneurs as well.
This couple is being sponsored by resorts to travel to places like South America so they can post from the locations sponsoring them.
But that’s not the whole story. There is a lot of hard work that is behind every successful social media brand, and these guys are no exception. It was an education for me as a “Boomer” to see the skill and dedication that goes into producing consistent, quality content. In addition, I saw them constantly work to maintain their physiques through a strict diet and exercise regime.
I’ll admit to following them simply to look at them. It’s even less interesting because their content is all in Portuguese, a language I don’t understand. The language barrier also prevents me from fully understanding the value of their content. I’m sure there are scores of subscribers who benefit from their healthy lifestyle tips.
I came to know and love these beautiful boys from Brazil over the course of the week I stayed with them. Even if their brand might appear a bit silly to me because I don’t understand their language, I’m grateful for the platforms that make it possible for them to exploit their God-given good looks to earn an excellent living, something that is tough to do in their native country.
This is an unusual, relatively new type of entrepeneurial opportunity available to a few attractive people as long as we continue to make them stars of every day life. Only those who can work this hard will succeed. Unfortunately, there is a kind of discrimination that favors the beautiful among us, leaving fewer opportunities for all young people in Brazil and around the world.